Editing & Design

The Keils are storytellers. They both received Masters degrees in narrative based fields. Your logo and web design are crucial visual elements to your organization’s visual story. Your unique brand and typography are used to create a style guide. Collaboration is key in constructing the website page by page as a story. The organization’s mission will be visually presented with branding guideline. View our affiliate company, Jennifer Lynn Design for portfolio.

Design

We created our 70 Degrees logo with simple Times New Roman type font due to its universal usage. We follow best practices in the archival and exhibition communities. This font is often suggested for exhibition text due to its readability and long-term archival quality in digital files.

As entrepreneurs, they use their technical background to partner with corporate and non-profit organizations. As web developers and designers, they utilize Adobe Creative Cloud (Photoshop, Premiere, InDesign) software with the Adobe digital color wheel to design custom, innovative pieces. As a team, they create strategic marketing campaigns. The Keils have over a decade of design experience. They have taken college level computer science, graphic design courses, and online continuing education classes. They are proficient in HTML, CSS, and other computer programming languages. They use WordPress to create dynamic websites with UX, SEO, and Google Analytics. They have used graphic, web design, and social media skills to enhance organizations’ visibility in the community. Their boutique design firm offers in person training so that the client can own and manage portions of their own site. They provide continued security and monthly backups to ensure the overall security of the site. These files are provide to the client with the monthly service fee. 70 Degrees provides site analytics via Google Developer.

70 Degrees creates a complete marketing plan for your organization with a branding guide. They offer all service marketing campaigns from logo design, web development, e-commerce (Shopify/Square), social media, and e-mail marketing campaigns (MailChimp or Constant Contact). The Keils enjoy designing your newsletters, flyers, and social media campaigns.

Take a look at their Moulton Museum newsletter series created to highlight exhibitions, events, and archival collections.

They can schedule these messages to post in advance and create a social media manager system (Hootsuite or Later) that will reduce your need to fill this position in your organization. They have written press releases for exhibitions, book publications, and community events. These media materials are stored on the website for potential PR style guide requests.

They have instituted and managed the social media accounts for Moulton Museum, Southwest Oral History Association, Laguna Woods History Center, and Balboa Island Museum.

When Jennifer served as the Volunteer History Consultant for Balboa Island Museum, she implemented social media products such as their Facebook, Instagram, Pinterest, YouTube, and Twitter accounts. As the organization’s former Museum Director, she helped edit print and digital tools such as volunteer handbooks, exhibits, education programs, and marketing materials. She managed the website and social media campaigns. She instituted the Square selling platform for the Museum Store in order to manage and market the exclusive line of goods. She wrote the product description and marketed it to the community at large.

As part of the marketing team, contributed articles to the quarterly newsletter and helped edit the content. She wrote and edited press releases and articles for magazine and newspapers. She created e-mail marketing campaigns that distribute the newsletter which contain information about special events and Museum Store products.

Edit

“You don’t have to burn books to destroy a culture. Just get people to stop reading them.”
― Ray Bradbury

Have a cohesive, edited message is crucial. Our network extends to print and online publications. We maintain The Chicago Manual of Style, Modern Language Association (MLA), and AP Style Book writing standards. They have served as editors to scholarly publications. They have been on blind review boards to analyze authors qualifications for various publications. They are familiar with online distribution and publishing house practices. They can ensure your message is expressed cohesively and to the targeted audience. They contact the local and national media to announce your events and increase awareness of your organization. Allow us to collaborate with you to create your online presence. See our sample sites for a variety of projects.

Binghamton University Creative Writing Conference in New York

Cindy has been an anthology editor for scholarly publications. This includes an anthology that was physically printed and distributed electronically.

Cindy participated in The Writers’ Circle, UCI’s creative writing club . She had her work published in its annual publication, Sins & Taxes. When Cindy was studying at CSUF to receive her masters, she volunteered to help edit the English department’s newsletter The Anecdote. She wrote and edited articles for this publication. As a freelance editor, she has worked on anthologies and magazines.

The Keils have reviewed manuscripts and provided edits to the publisher. They reviewed Woody Barnes–A Farmer’s Life in Julian by Scott T. Barnes.

They use their research skills to help develop historical and literary themes. Currently, they are preparing their own publication, Establishing a Museum and Museum Processing Plan.

Woody Barnes: A Farmer’s Life in Julian – Manuscript Review

70 Degrees designed the Orange County Docent Leagues website. It facilitates the two annual events for training and networking. Community events are posted on the calenda for active recruitment and training for county-wide sites.

San Juan Capistrano Docent Society is a community volunteer organization established in 1981. For 41 years, they have served our entire community by leading tours of our historic adobes and other sites, and telling the stories of the colorful personalities who once lived here. We partner with this organization by designing their website that contains training resources that help preserve San Juan’s history for future generations.

As UCI approved vendors, they created a website, Illuminations Magnifying Generative Imaginaries Undergraduate Student Project for the Chicano Studies Department under the faculty supervision and advisement of Dr. Ana Elizabeth Rosas. Visit the site to see upcoming community events.

The Keils are the designers of the Laguna Woods History Center (LWHC) website. They refreshed the look and created an easy-of-use to navigate this community’s online hub. The collections are digitally accessible through the site. They helped the LWHC create a social media presence and extend their community online.

Southwest Oral History Association News Site shares regional projects, programs, and highlights our members.

Jennifer designed the Southwest Oral History Association’s news blog, social media accounts (@sworalhistory), and newsletters (Summer 2020, Winter 2019, Summer 2019, Fall/Winter 2018 & Summer 2018 newsletter). You can subscribe to the newsletter via the WordPress blog. She organized the SOHA poster session at the Center for Oral and Public History on April 30th, 2016. As the 2018 Conference Chair, she designed the marketing materials for this conference which included tote bags based on Fullerton citrus crate ephemera. Follow #SOHA2020 for oral history updates. Jennifer served on the Oral History Association 2019 Conference Marketing Committee and 2019 OHA award committee. Cindy chaired a panel and Jennifer presented. They are organizing the SOHA 2020 Conference on September 11-13, 2020 in an all Zoom format.

Organized the SOHA poster session at COPH on April 30th, 2016 at CSUF

As the V.P. of the CSUF European Studies Society, Jennifer organized community events and created fundraising activities. She managed the documents with cloud-based technology in order to distribute information to board members and students. This club is no longer active since the university moved the European Studies program into a different department. Jennifer developed the Facebook page. Cindy served as the Graphic Designer of European Studies Society. She provided editing and design services. Hundreds of community members and university students attended the following functions: Center for Oral and Public History 2013 Hansen Lecture for Professor Portelli on “Harlan County, Kentucky: Thirty Years of Field Work”; “A Journey through European Martial Culture” in March 2013; “Life at the Crossroads of Europe and Asia” in December 2013; “Present and Future Perceptions about Germans and Germany” in April 2013; “Britain’s Historical Participation in the Olympic Games” in November 2012; “Traveling and Studying in the European Periphery” in October 2012; “European Debt on the Crisis and the Future of the European Union” hosted by Wolfgang Drautz, the German General Counsel, in April 2012.

As the Managing Editor of the Welebaethan, the national award winning history academic journal, Jennifer worked with a team of dedicated students. She helped revise graduate and undergraduate articles. She served as the 2012 Welebaethan graphic designer and created the covers and formatted over 350 pages of research in InDesign for print. Keil created proofs for each of the editors to review and approve for final production. She has since volunteered for the bi-annual review board with faculty.